What is VMD?

Definition:

Visual merchandising is the activity and profession of developing floor plans and three-dimensional displays in order to maximise sales.

Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage and motivate the customer towards making a purchase.

Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.

<VMD Business>

1. Show window display

2. Display inside

3. Display for new items

4. Easy to look around or pick up

 

5. Seasonal goods and manual works

6. Launching or Party

7. Collaboration

8. Season Event and promotion

There is kinds of VMD’s works 🙂

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